IdentityHair Products
I.Dentity Hair Products
We are a new generation - one that's constantly moving, changing &
expressing who we are and every day. We want fast & strong
solutions for a look that makes a statement.
I.Dentity Hair Products said .. I dot
Dentitiy ... IS the next generations, high performance product line,
in the US, on the continent, around the world hair care scene & now available to you. .
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In a world where patience has diminished, technology has exploded, & socializing rarely happens face to face... expressing individualism is more important then ever. Our individual characteristics, style & personalities for our unique shape of identity.
I.Dentity
when you know "your style defines you"
CARE Community Cleans, Conditions & Protects
Jump.Start:
Shampoo Get the party started with this gentle, daily,
sulfate-free,
moisturizing shampoo that preps the hair for the next style.
The Goodies
Gentle yet super effective at removing residue of styling products. It
leaves color treated hair rich, vibrant & manageable. Grape Stem Cell
Complex is a natural ingredient to protect hair & delay the ageing
process.
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Instructions Apply to wet hair; massage well on the scalp & through the hair. Rinse thoroughly & repeat if necessary.. |
Restore.It: Conditioner A quick fix for a hair hangover. A
lightweight, yet powerful
conditioner, designed specifically for hair that is constantly styled &
over-played.
The Goodies
Recover from last night's style. Bring hair back to life with the Grape
Stem Cell Complex. Hair will be hydrated & ultra smooth. Weightless.
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Instructions After shampooing, apply evenly through towel-dried hair. Massage well into the ends of the hair. Leave on for 3-5 minutes & then rinse. |
VOLUME Community - gives noticeable volume to hair
Look@Me Volumizing lotion Bigger is
better. Amp it up with this indulgent volumizing &
bodifying lotion that screams "Look at me"!
The Goodies
Hair volume is amplified & static eliminated, to leave the hair pumped up with
touchable texture. Grape Stem Cell Complex provides ultimate shine. Weightless,
will not build up.
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Instructions After shampooing, towel dry hair. Apply evenly to damp hair, working it through the ends then blow-dry. (mix & match for your hair type, style & look see I.DentityCocktailing) |
X.Pand Volumizing Cream
types with aromatherapy Expand your hair-rizon. An extreme volumizing cream with
a medium hold. Moisturizes, adds massive volume & leaves hair
tossable.
The Goodies
Boosts fine & lifeless hair, giving fierce support at the roots for
lasting, full blown volume. Grape Stem Cell Complex
introduces moisture to instantly score younger looking tresses.
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Instructions Apply evenly to damp hair at the roots, comb & style. For use as a thickening texturizer, apply to dry hair & style. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Curl Community
- Defines & enhances curl
X.Alt Curl enhancer Bend the rules! Entice
those knotty curls to be well behaved. A
silky texture cream to define, separate curls & tame the frizzles.
The Goodies
Unruly ringlets find killer definition without stiffness. Grape Stem Cell
Complex creates silky, sultry locks that stay smooth all day. Provides lift if
applied at the roots. Humidity resistant.
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Instructions After shampooing, towel dry hair & distribute cream evenly. Dry with a diffuser or leave to air dry. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Xs.Twist Curl enhancer When killer curves
crash... a fab fluid that embraces natural
curly textures, leaving it soft, light & manageable. On dry hair it regenerates
& re-defines curls the day after. . . styling.
The Goodies
Grape Stem Cell Complex energizes & tightens exhausted curls the day after
washing. Can also be used before styling for bold, exciting definition,
eliminating frizz. Works on all types of hair.
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Instructions Curl rejuvenator: apply a small amount with hands, paying special attention to massaging product where hair is most frizzy. Pre-styling: apply evenly on wet hair & proceed with drying. Ideal for providing lift, volume & movement on all hair types. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Smooth Community
Protect.It: Thermal protector
Be smart, use protection. Don't get yourself into a hot mess. This leave-in
conditioning spray is designed to shield hair from the heat of flat irons &
other hot styling tools.*
The Goodies
Fight the fade & add sheen while Grape Stem Cell Complex gives ultimate
protection. Lock in natural hydration & shield from humidity.
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Instructions Spray on wet hair to protect from heat damage caused by blow-drying. For further protection, spray product evenly over dry and combed hair and then proceed with flat ironing, section by section. *Won't stick to irons. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Hair.Force: Instant Straightener
Force defiant hair to straighten up. This instant straightening fluid transforms
unruly hair.
The Goodies
Smooth things over with Grape Stem Cell Complex so the hair is glossy,
revitalized & totally frizz free. Humidity resistant, so fiercely straight
styles last all day & into the night.
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Instructions Apply evenly to towel-dried hair & blow dry straight with a round or paddle brush; or allow to air dry to control frizz or soften curl. For a more dramatic effect, reapply to dry hair to enhance a super straight finish. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Shape Community
Shine.On:
Dual-purpose Wax
Flaunt the fringe & piece out the perfect strands & quench super thirsty hair
with this hydrating wax.
The Goodies
Steal the spotlight with radiant shine & condition. Grape Stem Cell Complex
projects ultimate glitz & glam. Tames frizzy ends.
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Instructions To add volume, apply to damp hair after shampooing. Apply after drying hair for the wet look. Smooth through styled hair to tame frizzy ends & add shine & moisture to fried, dyed & laid aside hair. (mix & match for your hair type, style & look see I.DentityCocktailing) |
3D.Show:
Molding Wax
Rock out the inner drama queen. Shape & re-mold with this medium
hold elastic strand pomade.
The Goodies
Dramatize the look with moveable texture & definition. Grape Stem Cell Complex
hydrates the hair while creating a dry, matte finish.
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Instructions Apply to wet or dry hair. Sculpt the hair as desired. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Set.Up:
Clay Styling paste
Set the style up with intense texture & fierce dimension. A clay styling paste
with a semi-matte finish & hold of epic proportion.
The Goodies
Perfect for blunt cuts, angular lines & spiky styling. Grape Stem Cell Complex
maintains healthy hair with a solid yet pliable hold.
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Instructions Warm wax in hands & apply to individual strands of hair, working it with the fingers, or apply all over for an uncombed look. For greater hold, reapply as desired. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Shape Community
Stay.Stuck:
Mousse Wax
Hard core texture with maxxxed out hold. This unique mousse wax rocks any style,
adding shine & definition.
The Goodies
Creativity fuzed with Stay.Stuck, results in tricked out shapes & styles. Ideal
for straight or curly hair. Grape Stem Cell Complex creates radiant shine
without build-up.
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Instructions Shake well before use. Rub a small amount onto the palms of the hands & apply on the hair wherever definition & emphasis is required. Use on dry hair, applying a small amount to the ends or to define individual sections. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Hold.Up: Super
hold styling spray (hair spray)
Get a grip. Fasten the perfect style & don't flake out. This non-aerosol, super
hold spray maintains the look & shine of any hairstyle.*
The Goodies
Toughen up & show hair who's boss. Take control, the more you pump, the harder
the hold. Guard the hair with Grape Stem Cell Complex which protects from daily
& environmental villains.
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Instructions For wet or dry styling, spray 10 inches away from the hair. Repeat for a stronger hold. (mix & match for your hair type, style & look see I.DentityCocktailing) |
Framesi Eclectics hair color - Demi Permanent
Framesi Biogenol Hair Products
Framesi Futura Hair Color
Framesi Hair Color
Framesi Hair Treatment
Framesi Options Hair Products
Framesi Shine In Hair Products
Framesi Spring / Summer 2009 Trend Release
Framesi Spring / Summer 2010 Trend Release
Hair Color Correction
Framesi passion hair color - temporary
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